At The Farm, we grow sales, deepen relationships, and cultivate loyalty for some of the AV & IT industries’ most esteemed brands. From our headquarters in Roseville, California and Kent, Washington, we represent our partners throughout Northern California, the Pacific Northwest, western Idaho and Montana, as well as Hawaii and Alaska. Some of the world’s most demanding and sophisticated end users can be found here, and when they need information and expertise, they come to the Farm.


Whether you’re an AV integrator or end user, it helps to have a colossally competent and nimble technical partner. From control system and audio DSP programming to system-wide commissioning and event support services performed at the wholesale level, we create tight, effective audio and control programs with clean and understandable touchscreen menus. We do it for clients ranging from Fortune 10 companies to local school districts. We do it remotely or onsite. And we always, always do it right.


If knowledge is power, let’s make your people omnipotent. CultAVate provides regional outsourced training, certified and focused on the brands we represent, to clients across the Northwest and beyond. Training, educational events and certifications can be attained in person or online, and we can also provide customized training to meet your unique needs. Count on us for unparalleled product and systems knowledge grounded in real-world experience in applications that are as diverse as they are complex.