In The John – Service in the New Sales
Service is the New Sales I have sat through my share of keynote speeches and presentations. They usually begin with the speaker laying out his or her unique qualifications or […]
Read MoreIn The John – The Network is the New Table
Years ago in this forum I was pretty vehement about the conference room table. It seemed to me that this magical piece of furniture had lost it’s way. It is […]
Read MoreIn The John – Happy Holidays 2021
Last week, I found myself at a bar called O’Sullivan’s. This bar is not just famous for having the most apostrophes in a single name of any bar. It has […]
Read MoreIn The John – The Hidden Cost of Expensive CRM
The Hidden Costs of Expensive CRM I recently had a chat with a colleague who took a sales job at a big, big company. We were chatting about why, after only […]
Read MoreIn The John – Survey Says… “It isn’t a TOILET”
Survey Says… “It isn’t a TOILET” I recently wrote a piece regarding TaaS, or “Toilet as a Service”. The point I was trying to make is that most of the people that […]
Read MoreIn The John – The AV Sausage Machine
The AV Sausage Machine I remember walking into the lobby of a prominent Silicon Valley tech company. It was one of probably 20 or 30 lobbies in the region for this […]
Read MoreIn The John – What is Commissioning?
I was asked the other day to go “commission” a system that involved over a dozen wireless mics. It was a great customer, and he just wanted to make sure […]
Read MoreIn The John – Do You Guys Still Rep…?
I get asked that a lot. Do you still rep brand XYZ? I guess from the outside it looks like we change a lot. Recently it has been true. For […]
Read MoreIn The John – The Cubicle of the Future
I remember a discussion by Carl Sagan or maybe Neal Degrasse-Tyson about how time seems to move more quickly as you get older. As we have fewer unique experiences as […]
Read MoreIn The John – Direct View LED vs a 2009 Sanyo Single Chip LCD (900 ANSI-lumens)
I thought I would do a quick case study on a question I am asked frequently. “John, I am thinking about .9 mil pitch direct view LED, but I also […]
Read MoreIn The John – I Love My Job
Most of you know how much I love my job. It’s hard, but very rewarding. I get to meet amazing people, find myself in meetings that I have no business […]
Read MoreIn The John – Farm Conference Room
WE have a conference room at The Farm AV global headquarters. It isn’t a huge room, but we can’t put as many people in it as we used to. We […]
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