Service is the New Sales I have sat through my share of keynote speeches and presentations.  They usually begin with the speaker laying out his or her unique qualifications or […]

Years ago in this forum I was pretty vehement about the conference room table. It seemed to me that this magical piece of furniture had lost it’s way. It is […]

Last week, I found myself at a bar called O’Sullivan’s. This bar is not just famous for having the most apostrophes in a single name of any bar. It has […]

The Hidden Costs of Expensive CRM I recently had a chat with a colleague who took a sales job at a big, big company.  We were chatting about why, after only […]

Survey Says…  “It isn’t a TOILET” I recently wrote a piece regarding TaaS, or “Toilet as a Service”.   The point I was trying to make is that most of the people that […]

The AV Sausage Machine I remember walking into the lobby of a prominent Silicon Valley tech company.  It was one of probably 20 or 30 lobbies in the region for this […]

I was asked the other day to go “commission” a system that involved over a dozen wireless mics.  It was a great customer, and he just wanted to make sure […]

I get asked that a lot.  Do you still rep brand XYZ?  I guess from the outside it looks like we change a lot.   Recently it has been true.  For […]

I remember a discussion by Carl Sagan or maybe Neal Degrasse-Tyson about how time seems to move more quickly as you get older.  As we have fewer unique experiences as […]

I thought I would do a quick case study on a question I am asked frequently. “John, I am thinking about .9 mil pitch direct view LED, but I also […]

Most of you know how much I love my job.  It’s hard, but very rewarding.  I get to meet amazing people, find myself in meetings that I have no business […]

WE have a conference room at The Farm AV global headquarters.  It isn’t a huge room, but we can’t put as many people in it as we used to.  We […]